Wake Up and Smell the Coffee

"Wake up and smell the coffee" was a phrase that was made famous by the late newspaper columnist, Ann Landers. She used the phrase so often that she even shortened it to WUASTC. Ms. Landers used the phrase to mean that the reader should pay attention to the obvious or take note of facts that were right under their nose. peets coffee, coffee bean direct, illy coffee

The fact is, though, that the aroma of coffee is one that most Americans wake up to every day of the year. Brewing and drinking coffee is the first order of business for most of us. We wake up and we WANT to smell the coffee sooner rather than later. peets coffee, coffee bean direct, illy coffee

There are many people who say that coffee smells better than it tastes. Well, maybe they have a point…at least some of the time. Making good coffee is part science and part art and everybody doesn't get it right. In fact, very few people really get it right. But I love my coffee and if it came down to me having to choose only one of my many vises that I could keep, I would choose coffee drinking hands down.

I have had just about every kind of coffee known to man…and I must say that I have rarely met a coffee I didn't like. The first cup of coffee I ever had was a cup of river coffee when I was about ten years old, and since then I've tried just about every other kind; espresso, latte, French press, flavored with all kinds of exotic things, plain, with sugar and without…and I liked all of them. peets coffee, coffee bean direct, illy coffee

The aroma of coffee brewing cannot be described. There aren't any words that can convey the essence of the aroma. It smells like every morning of your childhood did. It smells like the promise that today holds. peets coffee, coffee bean direct, illy coffee